Privacy Policy

What do we collect and why?

Alarde operates under the principle of data minimization, collecting only what is strictly necessary for the app to function properly and to provide you with the best possible experience. We list below the exact data we collect:

• Personal Data: Display name, email address (for secure authentication), profile picture (avatar), and a short biography.
• Usage and Interaction Data: We collect metrics on how you use the app, including time spent, reading history, interactions (likes, comments), and your virtual currency balance (Alarde Coins/XP).

What is this data used for?
This information is processed solely and exclusively to create and maintain your active account, allow synchronized access to your stories from any device, provide the platform's service, improve app stability, and offer customer support.

Ads, Metrics, and Google Services

Alarde is free and is supported by ads and a robust cloud infrastructure. Therefore, we integrate third-party tools that operate under strict security rules:

• Advertising Identifiers: The application uses advertising IDs tied to your mobile device (such as the Android or iOS Advertising ID) to serve personalized ads and measure campaign effectiveness.
• Google Services: We actively use Google providers, such as Google AdMob (for advertising) and Google Analytics / Firebase / Crashlytics (for usage metrics and bug/crash identification). We strongly recommend reading the Google Privacy Policy to understand the scope of these tools.
• Use of Cookies and Tokens: We use tracking technologies (like session tokens and local SDKs) to keep you authenticated, understand usage behavior within the platform, and collect crash reports to prevent unexpected closures.

Your Right to be Forgotten

If you can easily create an account, it should be just as easy to delete it. Alarde guarantees your right to completely erase your digital presence on our platform.

• How to delete: Deletion can be done directly through the app (accessing your Profile Settings and tapping the red "Delete Account" button). Alternatively, you can request immediate deletion by emailing privacidade@alarde.app.br or visiting our deletion page.
• What happens after deletion: Upon confirmation, your email, profile, comments, reading history, and all your published works (drafts/stories) will be immediately deleted from our active database. For legal obligations, fraud prevention, and infrastructure security, residual logs and anonymized metrics may be retained in encrypted Google Cloud backups for a maximum period of 30 days, after which they will be permanently destroyed.

Your Voice in Our Community

Alarde is a literary social network where people publish texts and interact with each other. To ensure a good environment, the following privacy and usage rules apply:

• Visibility: It is vital to understand that the content you choose to publish (your stories, feed posts, story comments, and profile data) is of a public nature. They can be viewed by any community member logged into the platform.
• Moderation and Reporting: We have native mechanisms (report and block buttons) to report abusive content that violates our Terms of Use. In case of a report, the Alarde moderation team will have the right to access the reported publication, public interactions, or the account in question for evaluation, aiming to ensure community integrity and remove content if necessary.

Transparency and Control

You are the absolute owner of your data. At any time, you have the irrevocable right to:

• Access and Correct: Change your profile information such as pseudonym, photo, and bio instantly within the application.
• Privacy Support: We provide a direct and real channel for any questions related to your data. You can contact us at any time at the email: privacidade@alarde.app.br.

Privacy for European Citizens

For our users in Europe, we operate under the strict guidelines of the GDPR (General Data Protection Regulation):

• Explicit Consent (Opt-in): No advertising data will be processed without your proactive consent. We require your "Acceptance" before triggering AdMob trackers in the app.
• Legal Basis for Processing: We operate based on: "Consent" (for displaying targeted ads); "Legitimate Interest" (for collecting system crash logs via Crashlytics to ensure cybersecurity); and "Performance of a Contract" (for creating, maintaining your account, and delivering Alarde's core service).
• International Data Transfer: Our technical infrastructure (Google Cloud Firestore and Firebase) has servers physically located in the United States and/or Brazil. If you are from the EU/UK, please be aware that your data will be transferred and processed outside the European Economic Area (EEA). This transfer is supported by Google's standard contractual clauses.
• Right to Portability: In addition to the right to delete your account, you have the right to request a copy of all your personal data and literary texts stored in a structured, machine-readable format.
• Consent Revocation Notice (UMP): You can modify your choice or revoke consent for displaying targeted ads at any time through the in-app settings menu (official Google User Messaging Platform - UMP form).

Privacy under North American Law

US state laws, such as those in California, require specific disclosures regarding "selling" and child protection.

• "Do Not Sell or Share My Personal Information": Alarde does not sell your personal data to data brokers. However, the practice of passing device identifiers and usage behavior to Google AdMob to serve personalized ads may be legally classified as "sharing" under the CCPA/CPRA. You have the right to opt-out of this through your mobile device settings (limiting ad tracking) or through the privacy form within the app itself.
• Categories of Data Collected (Last 12 Months): We collect: "Electronic and device identifiers", "Approximate geolocation data (non-precise via IP)", "Account information (user-provided)", and "Network usage and interaction activity".
• Children's Protection (COPPA - Children's Online Privacy Protection Act): Alarde is an application directed at an audience focused on adult and young adult reading, writing, and literary interaction, and is not directed at children under 13 (or 16 in certain European countries). We do not intentionally collect data from minors. If a parent or guardian becomes aware that their minor child has provided us with personal data, they must contact us immediately at privacidade@alarde.app.br so we can irreversibly delete the account and linked data.